Pricing and Revenue Optimization: Second Edition Robert L. Phillips is an English-language textbook focused on pricing and revenue strategies. This reference work covers the fundamental principles and advanced applications of pricing and revenue optimization across various sectors.
The book provides a clear introduction to mathematical analysis methods for optimizing pricing strategies, with examples from the airline industry, retail, and digital platforms such as Amazon and Uber. The second edition includes updates on machine learning, dynamic pricing, and behavioral economic insights. This edition is intended for MBA students, advanced undergraduates, and managers who are involved in strategic pricing and revenue optimization.
The material aligns with fields such as business strategy, management techniques, and strategic planning within business & economics.