How Networked Markets Are Transforming the Economy and How to Make Them Work for You
This study book by Geoffrey G. Parker analyzes the revolutionary platform business model and its impact on modern markets. It provides insight into how networked markets create economic value by efficiently connecting producers and consumers.
Description
Platform Revolution explains how networked markets are changing the traditional economy. The book reveals how platform models work that companies such as Facebook, Uber, and Alibaba use to transform, creating new business opportunities. It is the first comprehensive guide to designing and managing multi-sided platform markets.
This publication covers the essence of how markets are being transformed through digital ecosystems and offers practical tools to benefit from them. It is an indispensable source for professionals and researchers who want to understand why platforms determine the future of the economy and trade.
Product specifications
- Author: Geoffrey G. Parker
- Publisher: WW Norton & Co
- Publication date: 2017-08-29
- Number of pages: 352
- ISBN: 9780393354355
- Topic: Sales and marketing
- BISAC: BUSINESS & ECONOMICS / Sales & Selling / General
About the author
Geoffrey Parker is an engineering professor at Dartmouth College and is affiliated with the MIT Initiative for the Digital Economy. He is co-developer of the theory on two-sided networks and advises governments and businesses on the impact of platforms. His expertise closely aligns with how networked markets function and evolve within today’s economies.