Piñón Olivas, R: Marketing in Mexico; Media of Communication provides an accessible introduction to stationery and marketing in Mexico. This study book by Piñón Olivas is intended for people who want to delve into these fields.
The book is clearly structured and written in a lucid manner, suitable for targeted use and as a reference work. Thanks to the practical approach, it is a valuable addition for students and professionals.
- Format: paperback

