A nudge, the updated and refreshed edition, is a groundbreaking book by Richard H. Thaler and Cass R. Sunstein on behavioral sciences and decision-making. This edition offers new insights and practical applications to help people make better choices in different areas of life. The book focuses on themes such as health, finance, climate change, and policy-making.
Description
This revised and expanded work explains how behavioral scientists are changing the world with 'nudges'—subtle pushes that lead to better decisions. Since the first edition, the concept of "nudge" has gained worldwide influence, with more than 200 nudge units in governments and countless scientific applications. The authors combine deep academic knowledge with practical examples, including current topics such as COVID-19 and sustainability. The emphasis is on accessible, effective choice architecture that can even be enjoyable.
Product specifications
- Author: Richard H. Thaler, Cass R. Sunstein
- Publisher: Yale University Press
- Binding: Cloth over boards
- Publication date: 2021-08-24
- Number of pages: 384
- ISBN: 9780300262285
- Theme: Behavioral economics
- BISAC: BUSINESS & ECONOMICS / Economics / Social & Behavioral
About the author
Richard H. Thaler, winner of the Nobel Prize in Economics 2017, is a professor of behavioral science at the University of Chicago. Cass R. Sunstein, awarded the Holberg Prize, is a professor at Harvard University. Together, with this revised edition, they make a valuable contribution to the field of behavioral economics.