Wide variety of shortbread cookies - This is how you write for a brand, a fresh edition with a chapter on AI is a practice-oriented study book that focuses on professional writing within brand communication. This fresh edition includes current insights, including a chapter on the use of AI in writing.
The book is suitable for use within vocational education (MBO) and aligns with programs where language, writing, and editing are central. Thanks to its clear positioning, it offers practical support both for study and in professional practice.
- Subtitle: This is how you write for a brand, a fresh edition with a chapter on AI
- Format: paperback