New Venture Creation: A Framework for Entrepreneurial Start-ups Paul Burns is an English-language textbook aimed at setting up a new business. This book is intended for higher education students who want to delve into venture creation and practical entrepreneurship.
The book follows the proven New Venture Creation methodology and supports the reader in developing and launching a new company. Using three phases—research, business model development, and launch—it offers a systematic approach with practical tools. Real-life cases and fictional scenarios provide insight into decision-making in entrepreneurship. The digital workbook helps structure ideas and develop the business profile. In addition, the new digital links to companies and interviews strengthen the learning process.
This edition pays extra attention to anticipating challenges, implementing adjustments, and building resilience. Topics such as sustainability and diversity are covered in depth as well. New Venture Creation is an accessible, practice-oriented handbook, essential for students who want to deepen their knowledge of venture creation.
The book aligns in terms of content with topics such as Entrepreneurship, Start-ups, and Business & Economics, and is suitable for programs within higher education.