New Products Management: 2025 Release ISE by C. Merle Crawford and C. Anthony Di Benedetto is an English-language study book focused on product management in higher education. This book covers the key aspects of new products management from a marketing perspective.
With a concise structure of 18 chapters, it focuses on current best practices and the latest developments in the industry. The 2025 Release ISE integrates technologies from the McGraw Hill Connect platform, including Smartbook, adaptive learning methods, assignable assignments and quizzes, to provide optimal support for the learning process.
The content aligns with topics such as business, accounting, and higher-education textbooks, with an emphasis on practical applicability in new products and product management.