Master the most important marketing challenges and discover how you can build valuable relationships with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong provides a clear overview of the fundamental marketing principles within an innovative customer value framework.
Content and features
- Focus on creating vibrant, interactive consumer communities
- Current insights into digital and social markets
- Examples of companies applying new digital technologies
- Revisions that address the latest trends in contemporary marketing
Target audience and language
The book is suitable for students in marketing programs and provides a comprehensive foundation to master marketing concepts. The material is available in Dutch and is suitable for higher education level.
Application
This textbook is excellently suited for education, self-study, and professional development. Intertaal guarantees fast delivery and reliability as your partner in study and learning materials.