Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making Peter S.H. Leeflang, Jaap E. Wieringa and Tammo H.A. Bijmolt is an English-language printed textbook. This professional reference work focuses on the development and application of models for supply and demand in markets, with an emphasis on demand models.
The book discusses how models help managers in marketing decision making by providing insight into structured relationships that are not revealed by observations alone. It includes an overview of the specification, estimation, validation, and use of models, including recent innovations such as Bayesian estimation.
Modeling Markets is suitable for researchers, analysts, managers, and students who want to analyze and better understand marketing phenomena. The content aligns with topics such as management decision making, operational research, and business & economics with a focus on decision-making & problem solving.
Series: International Series in Quantitative Marketing