Microeconomics and Behaviour, 4e Robert Frank and Edward Cartwright’s English-language study book focuses on microeconomic theories and human behavior. This book aligns with higher-education programs in economics and business administration.
The fourth European edition of Microeconomics and Behaviour deepens the core principles of microeconomics and behavior with accessible, real-world examples. By linking theory to current cases, the book encourages students to think critically and apply economic analysis to behavior. The content has been updated with new themes such as the economics of happiness, price discrimination, the gig economy model, and effects such as halo and decoy. Pedagogical tools include worked examples, glossaries, exercises, and summaries to support understanding and retention.
This edition also includes Economic Naturalist examples that provide economic explanations for recognizable phenomena, for example from healthcare and the digital economy. Suitable for courses in microeconomics and behaviour and related subjects within business & economics.