Overview of the book Merklogica
In our attention economy with ever more digital possibilities, such as AI, it is becoming increasingly difficult for organizations to remain visible and recognizable. A strong brand is essential and requires clear choices in the areas of positioning, symbols, promise, storytelling, and consistent execution. Within a few seconds, it must be clear who you are and why you are the best choice, especially in markets where products and services strongly resemble each other.
What does this book offer?
The experienced brand strategists Trudelies van der Poel and Marc Oosterhout present a simple and clear step-by-step plan to develop a distinctive brand. Each step is supported by fundamental theories, ways of thinking, and current scientific and practical insights.
Practical examples
Recognizable cases from, among others, Nike, IKEA, Nespresso, Dove, Apple, Obama, Trump, Coolblue, HEMA, Rijksmuseum, Natuurmonumenten, Rituals, and NS illustrate the applicability of the theory in daily practice.
Target audience and use
Merklogica is suitable for anyone who wants to build a strong brand, from companies and cultural institutions to NGOs and governments. With numerous thinking exercises, the book helps make the right choices so that customers can effectively find you.
Language and level
The text is in Dutch and suitable for a general language level, accessible to professionals and interested parties in education, the professional field, and self-study.
Reliable delivery
Intertaal is the reliable supplier that guarantees fast delivery of this handy and immediately applicable book.