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Measuring Behaviour: An Introductory Guide Melissa Bateson and Paul Martin is an English-language textbook that offers insight into scientific methods for measuring behavior in animals and humans. This reference work is suitable for students in the social sciences, biology, psychology, and related fields.
The book includes updated sections on important topics such as the replication crisis and Open Science, including preregistration. In addition, modern techniques for behavioral analysis are covered, such as the use of remote sensors, big data, and artificial intelligence. The sections on data analysis and interpretation have been fully revised to align with contemporary research practices.
With a clear and concise structure, this book supports the measurement, modeling, and influencing of behavior—essential for research and applications within the social sciences. It provides practical guidelines for reliable behavioral measurements and for communicating results effectively.
The content aligns with disciplines such as ethology, physiological psychology, and neuropsychology, making it a valuable tool for higher education and professional users.
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