This comprehensive textbook offers an in-depth exploration of media and mass communication. Written by renowned experts, it covers the theory and practice of contemporary media in a digital, always-connected society. The book is indispensable for anyone who wants to understand media and mass communication thoroughly.
The seventh edition examines current topics such as big data, algorithmic culture, AI, platform governance, and streaming services. In addition, it addresses ethics in media and mass communication, highlighting diverse global perspectives and examples. Theories are linked to how the media industry works and the creation of various media forms, including journalism, advertising, film, television, and digital games.
Key features:
- Current developments in media and mass communication, including big data and AI
- Integration of ethical issues throughout all chapters
- Diverse, international voices and practice-based examples
- Connection between theory and media production across different sectors
This textbook is a leading reference work on media and mass communication in the 21st century.