Marketing: Real People, Real Choices, Global Edition by Michael Solomon, Greg Marshall, and Elnora Stuart is a study book in English, intended for students in higher education. This book covers marketing from the perspective of real people who make real choices every day.
The book shows how marketing concepts are applied in practice and highlights the importance of value, analytics, sustainability, and ethics. In addition, it teaches students how to use the theory for personal branding and their own marketing plan. With this approach, it helps students better understand and apply marketing decisions in today’s business environment.
The content aligns with themes such as sales and marketing within the fields of BUSINESS & ECONOMICS, including sales & selling and marketing in general.