Marketing for Human Resources - Internal communications for the employer brand focuses on strengthening the employer brand strategy within organizations. This reference work has been developed for professionals who want to optimize internal communication and marketing within HR.
The book offers an accessible and clear introduction to effective internal communications for HR, with management techniques and practical insights at the center. As a result, it is suitable for targeted study and for use as a reference within the field.
- Subtitle: Internal communications for the employer brand
- Format: paperback