Marketing Design with Customer Journey Mapping is a study book on business management focused on integrating marketing design and customer journey mapping. This book provides a clear and accessible explanation of the customer journey and how to map it within marketing strategies.
The work is intended for professionals and students who want to delve into customer journeys and journey mapping as part of marketing design. The content supports targeted reading and can also be used as a reference work.
- Print: 1
- Format: paperback