The Essence of Marketing – Gary Armstrong | Philip Kotler
The Essence of Marketing by Gary Armstrong and Philip Kotler is a Dutch-language study book that focuses on sales and marketing within higher education. Published by Pearson Benelux B.V., this edition covers core concepts of business studies in higher education and provides concrete theoretical and practical insights.
The book is suitable for students and lecturers within HBO programs who are looking for deeper understanding in economics, law, and business studies. With its clear structure and relevant content, it supports studying, reference use, and professional development focused on marketing and sales.
Product information
- Author: Gary Armstrong | Philip Kotler
- Publisher: Pearson Benelux B.V.
- Language: Dutch
- Publication year: 2025
- Binding: Paperback
- Education level: Study book / Higher education / HBO
- Category: Economics, law and business studies HIGHER EDUCATION
- Subject: Sales and marketing
- ISBN: 9789043040679