Essentials of Marketing is a textbook focused on selling and marketing. The book offers a clear and practical approach that aligns with the field. It is suitable for use in higher professional education (HBO) and academic education (WO).
The content supports students and professionals as a study resource, reference work, and practical support. With its clear focus on topic and application, this book is a valuable tool for marketing-oriented programs.
- Print: 15
- Format: paperback