Marketing and Managing Tourism Destinations Alastair M. Morrison is an English-language textbook aimed at higher education. This book covers management and marketing of tourist destinations and offers an integrated introduction to destination management.
The book discusses how destination management is planned, implemented, and evaluated. In addition, it highlights the functioning and strategies of destination management organizations (DMOs), including the challenges and opportunities in the global tourism market. The third edition has been expanded with current topics such as COVID-19, sustainability, social responsibility, and digital trends such as the metaverse and blended travel.
Key updates include four new chapters on sustainability, residents’ well-being, crisis management, and performance measurement in destination management. It includes practical examples from international case studies and an improved illustration program. This textbook is fully in color and helps students critically reflect on theory and practice in marketing and managing tourism.
This title aligns with subject areas such as Hospitality, Leisure, Business & Economics, and Travel & Tourism, and is suitable for degree programs focused on destination management and tourism.