Managing Innovation: Integrating Technological, Market and Organizational Change Joe Tidd and John R. Bessant are in an English-language study book on innovation management. It focuses on integrating technological, market, and organizational changes within organizations.
This book provides a solid knowledge base and a practical approach to managing innovation. With an integrated process-based approach, it helps students and professionals develop the skills needed to manage innovation effectively in commercial, public, and social sectors. The latest edition emphasizes the application of theories in practice, supported by up-to-date data, models, and real-world examples. By combining technological innovation with market and organizational change, this book is well suited for MBA, MSc, and final-year bachelor programs in management and technical disciplines.
Topics in this book align with Business and Management, with a focus on general economic and professional aspects.