The ten commandments of licensing is a study book about legislation concerning trademarks. The title emphasizes the importance of emotions in the context of brands and licensing.
The reference work offers a clear and accessible explanation, intended for professionals and interested readers who want to deepen their knowledge about the ten commandments of licensing. The edition is compact and well organized, suitable for focused use or as a reference.
Key features
- Title: Los diez mandamientos del licensing – The mystery behind the brands are... the emotions
- Format: paperback