This study book by Erika Darics provides a clear explanation of how language works in the business world and how it can be effectively analyzed and applied. It covers communication from different perspectives within organizations and is aimed at students and professionals in language and business-related disciplines.
Contents
The text explains how language functions in diverse business contexts and explores topics such as stakeholder communication, brand narratives, conflict management, and self-positioning. Divided into three parts, the book focuses on communication within the corporate sphere, management, and employees. Practice-oriented chapters and case studies reinforce the learning process and encourage further discussion.
Specifications
- Author: Erika Darics (Aston University, Birmingham, UK)
- Publisher: Bloomsbury Publishing PLC
- Imprint: Bloomsbury Academic
- Publication date: March 15, 2018
- Number of pages: 343
- ISBN: 9780230298422
- Theme: Language: reference and general
- BISAC: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Author
Dr. Erika Darics specializes in discourse, communication, and organizational studies, and works as a lecturer and consultant. She shares her expertise on internal and external communication and soft skills. Co-author Dr. Veronika Koller is a Reader in Discourse Studies with a focus on corporate and health communication.