Customer DNA — This practical business management book shows how to embed customer-centric work in the bloodstream of your organization. It provides insight into how organizations can structurally anchor customer focus. This publication is suitable as a reference work for professionals who want to align their organization more effectively with customer needs.
The book presents clear tools for letting customer centricity run through the organization. Thanks to its accessible style, it is suitable for focused reading and as a reference in change initiatives.
- Subtitle: How to embed customer-centric work in the bloodstream of your organization
- Print: 1
- Format: paperback