Is there a life without Louis Vuitton? - Everything you want to know about brands and branding. is an accessible study on brand management and business strategy. This book provides insight into the dynamics of brands and branding, aimed at professionals and students who want to deepen their understanding of marketing concepts.
The book is clearly written and works both as an introduction and as a reference work for anyone who wants to know everything about building and managing brands. A practical publication for understanding the impact of branding within business operations.
- Subtitle: Everything you want to know about brands and branding.
- Print run: 1
- Format: hardcover