Influence - the six secrets of persuasion is an accessible publication about business management. This study book offers a clear introduction to the principles of persuasion in a business context. Suitable for professionals who want to deepen their knowledge.
The book is carefully designed and can be read both as a focused text and used as a reference work. It covers practically applicable insights into persuasion techniques.
- Subtitle: the six secrets of persuasion
- Print run: 6
- Format: paperback