Introduction to Sport Marketing is a clear and concise study book that provides a practical introduction to sport marketing. It is aimed at sports professionals and students who want to grow within this dynamic sector.
The textbook covers the development of effective sport marketing plans using a structured step-by-step approach. With international cases and current examples, it highlights topics such as grassroots sport, professional sport, digital marketing, and sport events. It also addresses new subjects such as social media, esports, and the societal impact of sport in depth. The content delves into strategy, the marketing mix, implementation, and evaluation in a sports context.
This reference work is indispensable for programs in sports management, sports business, and marketing. It provides practical tools and insight into the complex world of sport marketing, enabling readers to gain valuable knowledge for both practice and study.