Introducing Communication Research: Paths of Inquiry is a study book by Donald Treadwell that guides students in communication research. It covers the basic principles of communication research through accessible examples and practical exercises. The book focuses on the process of carrying out research and presenting results to diverse target audiences.
De Fifth Edition has been expanded with new didactic elements, a section on social media and big data in each methodological chapter, and attention to the influence of artificial intelligence (AI) on reporting and presentation. In addition, recent research literature has been incorporated, including the impact of the COVID-19 pandemic on communication.
Included with this book:
LMS Cartridge: import the instructor materials easily into a learning environment and save time. No LMS? Access is also possible via the secure Instructor Resource Site.