Introducing Communication Research: Paths of Inquiry Donald Treadwell and Andrea Davis is a textbook that clearly and accessibly covers the fundamentals of communication research. It focuses on conducting communication research and presenting results for scientific, professional, and media-related audiences.
New and important content
- New vignettes that make theoretical and methodological topics understandable for beginning students.
- New content with extensive explanations of research perspectives, worldviews, and communication metatheories in the section "First Decisions".
- Information on bibliographic research with attention to recognizing fake news.
- Survey methodology including current topics such as big data and questionnaires.
- Practical application exercises to support research decisions.
- Ethics panels with questions that encourage discussion about ethics in practice.