International Business Strategy: Rethinking the Foundations of Global Corporate Success Alain Verbeke and I.H. Ian Lee is an English-language textbook on international business and business strategy. This third edition book is aimed at students in higher education and professionals in the field.
This revised edition offers an integrated perspective on the strategy and operations of large multinational enterprises (MNEs). Verbeke and Lee introduce an original conceptual framework that links theory and practice, supported by commentaries on 74 influential articles from well-regarded management journals. This provides insight into international expansion, with particular attention to high-distance markets.
The third edition has been expanded with new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business amid global disruptions such as the COVID-19 pandemic. Students benefit from updated case studies, improved learning components, and a wide range of online resources for a practice-oriented approach to international business strategy.
This textbook is relevant for topics such as international business, business strategy, and the international economic context.