International Business Strategy: Rethinking the Foundations of Global Corporate Success by Alain Verbeke and I. H. Ian Lee is an English-language textbook focused on international business and business strategy. This third volume has been specially compiled for students and professionals seeking deeper insight into global business strategies.
This third edition offers an integrated conceptual model to make the strategy and operations of large multinational enterprises understandable. The book combines theoretical foundations with practical applications and includes extensive commentary on 74 influential articles from leading management journals.
Key themes include multinational entrepreneurship, strategic challenges in the new economy, and international strategies during globally disruptive events such as the COVID-19 pandemic. The book is enriched with up-to-date case studies, improved learning resources, and various online support materials, making it a valuable tool within international business and business strategy.
Topics align with the field International Business and BUSINESS & ECONOMICS / International / General.