Integrated Advertising, Promotion, and Marketing Communications, Global Edition by Kenneth Clow and Donald Baack is an English-language textbook for higher education. It covers integrated advertising, promotion, and marketing communications and emphasizes bringing all marketing activities together into one clear message.
This book provides a comprehensive overview of marketing communications, including advertising, promotions, and the role of social media and mobile messaging. It helps students understand how communication is created and spread in the business environment. Practical examples and tools help apply theories in realistic situations.
The title aligns with subject areas such as advertising, business communication, and promotion within business & economics. Pearson MyLab Marketing is not included; its use depends on course requirements.