Inspired: How to Create Tech Products Customers Love Marty Cagan is an English-language printed study book about product development and organization. This book is aimed at product managers, entrepreneurs, and professionals who want to learn how to create successful tech products.
The book covers how leading technology companies such as Amazon, Google, and Netflix organize their product organization and develop products that are loved worldwide. Marty Cagan provides practical insights into building an effective product organization, discovering the right product, and applying an efficient development methodology. It offers tools to stimulate innovation and develop products that customers truly value.
For professionals who want to understand how they can structure the product organization and use it successfully, this book is a valuable resource in the field of research and development management and information technology industries.
Series: Silicon Valley Product Group