Innovation Management: Practical Strategies, Processes and Tools for Driving Innovation Sercan Ozcan is an English-language textbook focused on innovation management. This book offers concrete insights into the processes and tools organizations use to foster innovation.
It addresses current topics such as sustainable innovation, digital transformation, and inclusive innovation. In addition, innovation practices in various sectors, including the public and non-profit sectors, are discussed in depth. Practical cases and tools help students understand innovation challenges in realistic scenarios. Key chapters link innovation to other business functions such as marketing, R&D, and project management.
This reference work is intended for HBO and university students who specialize in innovation management and related fields. Dr Sercan Ozcan is a professor of Innovation and Technology Management at the University of Portsmouth and shares his expertise from both theoretical and practical perspectives.
Topics fit within the fields of business innovation, organizational theory and behaviour, and BUSINESS & ECONOMICS / Organizational Behavior.