Innovation Management and New Product Development Paul Trott is an English-language textbook that provides insight into innovation management and product development. This book is aimed at professionals and students who want to deepen their understanding of innovation management and new product development.
It covers essential concepts and current developments in innovation management and product development. Trott combines theoretical frameworks with practice-oriented examples and case studies, making it practically applicable across various sectors, such as manufacturing, services, and both private and public organizations.
The content focuses on management processes related to new product development and innovation, with attention to challenges and decision-making in real situations. This makes the book particularly suitable for MBA, MSc, and advanced bachelor programs.
Topics covered align with business innovation, research and development management, and project management within BUSINESS & ECONOMICS.