Innovation and Entrepreneurship John R. Bessant and Joe Tidd is an English-language textbook that clearly explains the core principles of innovation and entrepreneurship. This book covers current theories and research in a wide range of business, public, and societal contexts.
In this fourth edition, the focus is on practical application of innovation models in different industries, with attention to sustainability, technology, and value creation. The book provides a structured process model that helps students understand and apply innovation and entrepreneurship in business administration programs and related academic studies.
This edition aligns with topics such as small businesses, owner-operated enterprises, and freelance business, making it a valuable resource for programs in business, accounting, and economics.