Influencers address the development of influencer marketing, from viral hits to the associated risks. This issue is a business reference work aimed at professionals and marketers who want to better understand the dynamics within this sector.
The book offers a detailed analysis of trends and pitfalls in the influencer industry and is suitable for targeted use as a reference or in-depth study.
- Subtitle: From viral hits to risks: the evolution of influencer marketing
- Print: 2
- Format: paperback