Image and reputation - Write your own strategic reputation plan. provides a clear overview of business management with a focus on developing an effective strategic reputation plan. This business reference work is suitable for professionals who want insight into reputation management within organizations.
The book presents a clear methodology for writing a reputation plan and works both as a step-by-step guide and as a practical handbook. Thanks to its accessible layout, it is easy to read straight through or to use as a reference.
- Subtitle: Write your own strategic reputation plan.
- Print: 1
- Format: paperback