HMA 1 - marketing in the hospitality industry is a vocational study book that focuses on marketing within the hospitality sector. This practice-oriented reference work supports professional development and aligns with educational publications in upper secondary vocational education (mbo).
The book can be used in various mbo programs and can serve as a study resource, reference work, or tool in professional practice. The content provides clear positioning in the area of marketing in the hospitality industry.
- Subtitle: marketing in the hospitality industry
- Print run: 1
- Format: paperback