The sixth edition of Hey Whipple, Squeeze This is considered by readers to be the bible of the advertising world. This completely revised edition offers a fresh look at the rapidly changing industry of creative advertising.
About the book
Creativity alone is no longer sufficient to succeed. This book combines classic creativity training with current knowledge about technical and social media. It focuses on writing brand stories and creating content for platforms like Instagram, YouTube, and TikTok.
For whom?
- Language: Dutch
- Language level: suitable for professionals and students in the advertising field
- Target audience: education, work, and self-study within the creative sector
In this edition you will learn:
- To apply traditional and innovative concept techniques.
- How new technologies and social media platforms can be used to bring brand stories to life.
- To develop unconventional ideas with the potential to go viral.
- To build a portfolio that impresses and increases job opportunities.
Intertaal is your reliable supplier and guarantees fast delivery of this valuable resource for everyone who wants to develop in the advertising and communications industry.