Handbook of Strategic Event Marketing – Leon Kruitwagen
The handbook of strategic event marketing by Leon Kruitwagen is a Dutch-language study book that offers insight into marketing, sales, and marketing management within the event industry. This clearly structured paperback, published by Noordhoff in 2022, is intended for professionals and students in business studies, organizational development, and management.
The strategic event marketing from this handbook helps support professional decision-making and subject deepening. The book fits well with educational settings, self-study, and practice-oriented applications. Thanks to its practical approach, the handbook is well suited for inclusion in a course reading or learning materials list.
Product information
- Author: Leon Kruitwagen
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2022
- Binding: Paperback
- Education level: Study book / Study
- Category: Marketing
- Theme: Sales and marketing management
- ISBN: 9789001753634