Strategic B2B Marketing Handbook – Jean-Pierre Thomassen
The Strategic B2B Marketing Handbook by Jean-Pierre Thomassen is a Dutch-language study book that focuses on management and business management within the business market. This paperback, published in 2022 by Koninklijke Boom Uitgevers PW, offers a structured approach to strategic b2b marketing for professionals and students.
This handbook is a valuable reference work for anyone working in business studies, management, or organizational development. It covers important topics such as general management and business management, and supports study, self-study, and professional development. Thanks to the clear connection to the field, it is also suitable for use in education and teaching practice.
Product information
- Author: Jean-Pierre Thomassen
- Publisher: Koninklijke Boom Uitgevers PW
- Language: Dutch
- Publication year: 2022
- Binding: Paperback
- Education level: Study book / Study
- Category: General management
- Subject: Business management
- ISBN: 9789024451739