The Foundations of Marketing is a complete study book that connects theory and practice by integrating up-to-date business case studies. This marketing workbook, linked to the main book and a supporting website, provides a structured learning method for a range of commercial programs.
The workbook has the same chapter structure as the main book and includes, for each chapter, a set of multiple-choice questions, open-ended exercises, and relevant case material. In this way, key marketing concepts are addressed both online and offline from a current perspective.
With a focus on up-to-date business case studies, including social media and online marketing, this complete learning method helps students apply theory in practical, hands-on situations. The material is suitable for programs such as Commercial Economics, International Business and Languages, Media, Information & Communication, and Small Business & Retail Management.