Framework for Marketing Management, A, Global Edition: European Edition Philip Kotler and Kevin Keller is an English-language textbook aimed at marketing management. This compact and clear work offers an up-to-date approach to marketing strategies within the framework of 21st-century marketing.
The book covers the key topics of the marketing management framework and is suitable for both bachelor’s and master’s programs. The 6th edition provides a concise, practice-oriented content that aligns with contemporary marketing insights, making it a valuable tool for, for example, simulations, projects, and case studies.
The content aligns with themes such as sales and marketing management, making this textbook relevant within the business & economics sector, specifically for knowledge about sales & selling and management in marketing.