Fish Can't See Water: How National Culture Can Make or Break Your Corporate Strategy Kai Hammerich and Richard D. Lewis is an English-language printed textbook. This title is intended for professionals who want to understand how national culture influences corporate strategy and the success of their organization.
This book explores how national culture influences corporate strategy and its execution, with a focus on international enterprises. Using extensive case studies from Asia, Europe, and the United States, it becomes clear that cultural factors can either boost or hinder performance, depending on the type of organization and strategy.
The book provides managers with eight concrete recommendations to recognize cultural aspects that negatively affect performance or, alternatively, can be leveraged for better results. It is therefore a valuable reference work for leaders who want to gain insight into how national culture plays a crucial role in achieving business success.
Topics that align with this publication include management and management techniques within the business & economics sector.