Fashion Management: A Strategic Approach by Rosemary Varley, Ana Roncha, and Natascha Radclyffe-Thomas is an English-language textbook that offers insight into the business of the fashion industry. The 2nd edition has been specially developed for higher-education students who focus on fashion management and fashion marketing.
This leading book addresses strategic management within the fashion industry and highlights current topics such as digitization, omnichannel retailing, intellectual property, and sustainability. The deep dive into Corporate Social Responsibility and ethics aligns with the growing demand for transparency in the sector. With examples from international brands such as Prada, Glossier, Nike, and ASOS, as well as smaller companies, the 2nd edition provides a practical approach.
The content is enhanced with new chapters on managing fashion markets and fashion law, making the book a comprehensive reference work for students and professionals. This title is indispensable for programs in fashion management, marketing, retail, and business studies.