Towards Informed Employee Voice Kevin Ruck provides up-to-date insights into internal communication, focused on practice and research. This study book is intended for professionals and students who want to deepen their knowledge of internal communication. The new fourth edition addresses current topics such as social media within organizations and the role of managers in employee voice.
Description
Exploring Internal Communication is an authoritative reference work for communication, PR, and HR professionals who want to base their approach on evidence-based methods. The fourth edition has been fully updated and, among other things, covers the increasing integration of digital communication tools within companies. In addition, the distinction between the communication responsibilities of line and senior managers is highlighted, enabling them to contribute more effectively to an informed employee voice.
The complexity of channel management and the practical challenges it brings are also addressed. This makes the book an essential tool for anyone who wants to optimize internal communication within organizations.
Product specifications
- Author: Kevin Ruck
- Publisher: Taylor & Francis Ltd
- Imprint: Routledge
- Publication date: 2019-12-12
- Number of pages: 236
- ISBN: 9780367200114
- Subject: Organizational theory and behaviour
- BISAC: BUSINESS & ECONOMICS / Public Relations
About the author
Kevin Ruck is founding director of PR Academy, the largest CIoPR qualification institution for communication professionals. With more than twenty years of experience in telecom and ICT, he focuses primarily on employee communication. He has an MBA with distinction and a PhD in which internal communication was central. He also leads the CIPR Specialist Diploma in Internal Communication at PR Academy.