Experiential Marketing - Consumer Behavior, Customer Experience and The 7Es is a study book aimed at business management. It addresses the influence of consumer behavior and customer experience on marketing strategies.
This reference work is suitable for WO (research university) programs and supports professionals in analyzing experience and consumer behavior. The content is practically applicable both in study and in professional practice.
- Subtitle: Consumer Behavior, Customer Experience and The 7Es
- Print: 1
- Format: paperback