Now in its fourth edition, this study book provides a thorough introduction to the principles and practice of ethnography. The authors emphasize ethnography as a reflexive process, in which researchers must recognize their influence on data and analysis.
The book systematically discusses essential aspects of ethnographic research, such as:
- selection and sampling of cases
- access to research groups
- field relationships and observation
- interview techniques
- the use of documents
- recording and organizing data
- data analysis and research reporting
In addition, attention is paid to ethical issues within ethnographic research. The authors illustrate their insights with examples from both classic and recent studies. This reference work is indispensable for students and researchers in the social sciences and humanities who work with ethnographic methods.