Essentials of Services Marketing Management – Ton Borchert
Essentials of Services Marketing Management is a textbook by Ton Borchert, published by Noordhoff in 2021. This Dutch-language book focuses on marketing within services and provides essential knowledge for professionals and students.
The book covers core aspects of services marketing and is suitable for application in business studies, management, and organizational development. With its focus on marketing and sales, it offers a clear overview for reference collections, teaching practices, and professionals seeking in-depth knowledge.
Product information
- Author: Ton Borchert
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2021
- Binding: Paperback
- Education level: Textbook / Study
- Category: Marketing
- Topic: Sales and marketing
- ISBN: 9789001749927