Essentials of Entrepreneurship and Small Business Management -- Global Edition Van Norman Scarborough and Jeffrey Cornwall is an English-language textbook for entrepreneurship and small business management. This book is aimed at students in higher education and covers the core aspects of successful entrepreneurship and small business operations.
The method offers a practical approach to starting and managing a small business. Using case studies, it provides insight into market strategies and tactics that lead to success in small businesses. The tenth edition discusses current trends in small business, including the use of AI, and updates examples and data within a globally diverse context. In addition, it delves into financing options and modern human resource strategies—relevant topics for today’s small business management.
This textbook aligns with topics such as entrepreneurship, start-ups, small businesses, and self-employment within the field of BUSINESS & ECONOMICS / Entrepreneurship.